Someone riding a horse or driving a horse-drawn carriage reins in the horse to control its direction. Elizabeth II reigns in the United Kingdom. So what does the following come-on for a marketing instruction program mean?
“How to help reign in your online audience and keep them from doing price comparisons when considering your product or service.”
Is the marketer supposed to control the audience like so many horses? Or be its monarch? Reign no longer means rule. I suspect someone put in the extra letter because it looks more impressive, or something.
Rein and reign are not simply a pear, um, pair of words that can be misused. It rains. It rains in places that have had more than enough rain and not in places that really need it.
It rains. What is “it”? Can’t “it” be persuaded to do its thing where it’s wanted and needed? But we can’t rein in the Lord who reigns on high and rains (or not) on the just and unjust, can we?